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Banish Brass Without Drying Out Hair

Clean beauty, clear conscience. Banish brass and boost brightness in blonde, grey and white hair with Aluram Purple Shampoo. With a coconut water base, this highly pigmented purple shampoo harnesses natures finest hydration to enhance colour and highlights without drying out hair. Rose hip and biotin replenish nutrients, while adding beautiful shine and strength. This toning shampoo embodies clean beauty and a clear conscience with a formula safe for hair and the environment.



  • A clean, modern and plant-driven approach to haircare
  • Highly pigmented purple shampoo which wont dry out hair
  • Brightens and banishes brassy tones in blonde, grey and white hair
  • Coconut water base natures finest hydration
  • Rose hip and biotin add radiance and strength
  • Safe for hair and the environment
  • Vegan, sulphate-free, gluten-free, cruelty-free, paraben-free
  • For all hair types
  • Made in the USA
  • 355ml


How To Use:

  • Apply a generous amount through wet hair and let sit for 2-5 minutes. Rinse and follow with your favourite Aluram Conditioner.


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